Chatbots are rich! They provide a steady stream of content directly from your customers. They cover everything from operational issues and questions, right through to comments and ideas on your product, service, and website.
When you set up a chatbot, you'll find you'll have customer feedback on tap. But how do you analyse this data? We have found that customers who take a proactive approach to using this data realise a very compelling competitive advantage. This really heats up when you apply AI technology to gain fast, accurate and unbiased customer insights.
Once you've got a chatbot running, you are only halfway there. You now need to 'put your ear to ground' and really listen to what your customers are telling you. Too much data, not enough time? Then let an AI-innovation interpret your Chatbot feed.